Qualifications for Nike shoe buying....
Demographic:
-18, White, Female, Poor.
Geographic:
Geographic:
-North American, USA, Savage, the neighborhood of Monterey Ave. people.
-Small Population.
-Urban
-Cold/Horrible/Moderate weather
Psychographic:
-Small Population.
-Urban
-Cold/Horrible/Moderate weather
Psychographic:
-No sports, karate which doesn't need shoes only.
-Bright colors, unique for interest.
-Value a comfortable shoe that goes with anything and looks cool.
-Not girlie but not masculine.
Behaviorlistic:
-Benefits sought->> A good shoe, lasts and works. (waterproof would be nice)
-Usage Rate>> Most days
-Brand Loyalty>> I won't pick Nikes over other brands most likely. Loyal to the converse industry.
-User status>> 1st time buyer
-Readiness to Buy>> Not a necessity I can't live without right now, I have other shoes.
-Occasions>> N/A (everyday wear)
To reach me as a buyer, they'd probably have to add something to the sale that is totally unique. I'm one that is not for the average look. Whether it be adding heels or wheels, maybe light up shoes, glow in the dark; something would have to be different.
To reach me as a buyer, they'd probably have to add something to the sale that is totally unique. I'm one that is not for the average look. Whether it be adding heels or wheels, maybe light up shoes, glow in the dark; something would have to be different.
